Mark launched animov early in 2010 after 10 years working in design agencies in the North of England as a creative and producer of projects for global brands as well as regional clients – working independently or collaborating with networked agencies.
“This is a great time to be working in the CGI, animation and motion graphics business. Brands want to be able to employ the same amazing CGI and motion graphics in their own communications that their consumers see everyday at the cinema and on television.”
The means to produce work at this level is now in the hands of individual artists for the first time.
As always, the challenge is not to be driven by the technology but to make work stand out with ideas, stories and imagery that connect with audiences.